Kindle Borrowing Program

I received this email this morning. Read it and interpret as you will. :)

Hello from KDP!

We are excited to share with you that the Kindle Owners' Lending Library (KOLL) is off to a great start! Customers borrowed 295,000 KDP Select titles in December alone, and with the $500,000 December fund, you have earned $1.70 per borrow.

Enrolled authors and publishers, such as yourself, on average received 26% more money in December for their KDP-Select enrolled titles on top of their royalties from paid sales for the same titles. Also, our early results show that paid sales of enrolled titles are growing even faster than other KDP titles.

It gets better - because of the popularity of KOLL, fueled by seasonal use of new Kindles, and your strong participation in KDP Select to date, we are adding a $200,000 bonus to the January fund, raising the total from $500,000 to $700,000! See the press release for this here:

http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=1647593&highlight

As a reminder, your KDP Select December royalty information will be available on your December royalty report in mid-January.

You can find details on the fund amount by visiting either of these pages:

Bookshelf:  https://kdp.amazon.com/self-publishing/dashboard

KDP Select: http://kdp.amazon.com/self-publishing/KDPSelect

We encourage you to continue taking advantage of future KDP Select benefits by enrolling more of your titles.

Wishing you and your loved ones a Happy New Year!

Regards,

What do you all think about this?

J