Announcing MWSA Co-Op with Perceptive Marketing

I'm very happy to announce a wonderful new resource for MWSA members. We have been negotiating a new program with Sandy Lawrence of Perceptive Marketing in Houston. 

Sandy’s Bio

Perceptive Marketing CEO and Founder, Sandy Lawrence, is the driving force behind the company. She is a marketing and promotions executive with over 30 years experience at some of the largest and most well-known corporations in the US, such as Digital Equipment and HP/Compaq, and a publicist for authors, publishers, speakers and small business owners for over 10 years. In 2009, when the economy became shaky, Sandy developed programs for independent authors and small businesses with limited budgets for marketing and created the DIY Marketing Boot Camps, where she trains the participants to do their own marketing – effectively and with results.

Sandy recognizes the entrepreneurial spirit and creativity of her clients and develops programs that highlight the benefits for their customers and clients. Her assistance results in increased business growth, customer satisfaction and customer loyalty. Sandy is a "people person" who works passionately and single-mindedly to take her client's message to the world. Her marketing skills and wealth of knowledge are available to anyone who needs the competitive edge that only a truly perceptive marketing expert can give.

MWSA will be using Sandy to market the organization in total to bring attention to the works of our membership. Also, effective April 1, MWSA members are eligible to participate in a marketing opportunity with Sandy Lawrence and Perceptive Marketing for $100/month. You can work with her for as long or as briefly as you need. Sandy will also be at the conference to discuss marketing in general and marketing for individual books.

The program includes two options:

Marketing Package I        Published Authors

1. Marketing assessment
   
   1. What marketing have you done
   2. What are your goals
   3. How are you tracking results?
2. Marketing Plan
   
   1. Group meeting to discuss marketing plans
   2. Send Template
   3. Review and assist with completing plan
   4. Manage – hold accountable
3. Review marketing materials
   
   1. Website
   2. Blog
   3. Postcards
   4. Books
4. Group conference calls monthly – one hour minimum
   
   1. Marketing training
   2. Brainstorming
   3. Marketing ideas
5. Emails
   
   1. Weekly email
   2. Respond to individual emails

Marketing Package II       Pre-published authors

1. Marketing assessment
   
   1. What are your goals for the book
   2. What research have  you done or doing
2. Consulting on Publishing Plan (group)
   
   1. Publishing options
   2. Budget
   3. Timeline
   4. Publishing checklist
3. Marketing Plan
   
   1. Group meeting to discuss marketing plans
   2. Send Template
   3. Review and assist with completing plan
   4. Manage – hold accountable
4. Help with creation of marketing materials
   
   1. Website
   2. Blog
   3. Postcards
   4. Books
5. Group conference calls monthly – one hour minimum
   
   1. Marketing training
   2. Brainstorming
   3. Marketing ideas
6. Emails
   
   1. Weekly email
   2. Respond to individual emails

Given the response to this program, you may have to wait your turn so if you have a book that you are about to launch and you want to take advantage of this special MWSA pricing, it would make sense to talk to Sandy about schedules.  

In order to participate, you must have an MWSA membership number...that means that your dues must be current. To get in touch with Sandy, you can email her at sandylawrence@perceptivemarketing.com or call her at: 281-807-1300.