by Christine Kohler, author of NO SURRENDER SOLDIERI am surprised by the number of authors who are baffled how to write a press release. But that’s really not fair of me, considering I have a journalism degree, worked as a reporter and editor, and did public relations for several years while in graduate school.
One morning in April I woke up and decided that I’m going to win – not run, win – the next bad water ultra-marathon race. For those of you who don’t know what this is, it’s a 135 mile foot race through Death Valley during July in which temperatures reach 120 degrees during the hottest part of the day… in the shade. Some people prepare all their lives and never finish. It’s considered the toughest foot race in the world.
And I am going to win it.
Writing and publishing a book is a feat equivalent to conquering Mount Everest. The equipment, the years of training, and the hardship to stand on top of the world take a lifetime of preparation. It’s an epic adventure worthy of a book within itself. But what we constantly forget is that you cannot reach the top of this behemoth without one key element: