How To

Articles, columns, books, videos, and more explaining 'how to' do things.

Retailer's Guide to Frugal In-Store Promotions, A

Submitted by Joyce Faulkner on December 25, 2011 - 16:23

Title: A Retailer's Guide to Frugal In-Store Promotions
Author: Carolyn Howard-Johnson
Genre: Non-Fiction, How To
Reviewer: jim greenwald

ISBN (links go to the MWSA Amazon store): 1441467246

Retailers need more than crossed fingers to get and keep customers. In-store promotion--everything from in-store branding to events--is the most effective and economical way to do that. This book gives retailers the benefit of Carolyn Howard-Johnson's nearly three decades experience as founder and manager of her own chain of stores, a stint as a New York publicist and as a retail consultant and journalist. It is the first in the Survive and Thrive series for retailers in her USA Book News award-winning HowToDoItFrugally.com books.

Author(s) Mentioned: 
Howard-Johnson, Carolyn
Tags: 
How To
Non-Fiction

The Webmaster's Corner - Adding Images to Content

Submitted by C. S. Wyatt on December 21, 2011 - 12:19

The new MWSA website works well with a variety of media: images, audio, video, and more. It is tempting to add media to content simply because we can. 

While many members are rushing to include media content in posts, remember that there can be "too much of a good thing" — and that's especially true of multimedia content online. Images and various media files are large. Unlike YouTube or Hulu, we don't have unlimited bandwidth or a room of servers. Adding media wisely means our website will be faster and easier to use for more people.

Life After Deployment: Military families share reunion stories and advice

Submitted by Joyce Faulkner on December 17, 2011 - 23:23

Title: Life After Deployment: Military families share reunion stories and advice
Author: Karen Pavlicin
Genre: Non-Fiction, Reference, How-To
Reviewer: Andrew Lubin

ISBN (links go to the MWSA Amazon store): 0965748375

Life After Deployment captures the tender and moving stories of military families during their reunion. Service members and their spouses, parents, fiancees, and children share the joy and anxiety of homecoming, the adjustments of living together again, and how they coped with anger, depression, PTSD, injuries, grief, and other challenges. Some families had fairytale endings. Most worked hard to rebuild their relationships after much time and change. A few suffered great losses. These military families talk candidly about what their experience was really like, offering hope and advice to others who walk this journey.

Author(s) Mentioned: 
Pavlicin, Karen
Tags: 
How To
Non-Fiction
Reference

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